Business Licensing

Licensing Expo 2010 Up…$191 Billion Intellectual Property Industry

Licensing Expo 2010 Attendance Up 15 %
Source: License! Global Weekly E-news
LicenseLicensing International Expo 2010’s attendance was up 15 percent over last year. The Advanstar Global Licensing Group reported pre-registered attendance of 21,000 for the trade show, which concluded on June 10 at the Mandalay Bay Convention Center in Las Vegas.
International visitors were also up by more than 14 percent at the three-day expo, including key representation from Japan, France, Mexico, United Kingdom, Russia, Spain, Singapore and China.

“The 2010 show was our highest attended show in many years with our opening day receiving more visitors than the entire three days of last year’s show,” says Liz Crawford, show director with Advanstar Global Licensing Group. “We were thrilled with the quality of attendees, the quantity of key retailers and international visitors to the show. Customer feedback has been overwhelmingly positive.”

Many exhibitors reported they had a successful show and have already reserved space for the 2011 show.

“The proof is in the numbers,” continues Crawford, “with the increased attendance and quality, 75 percent of the floor is already sold out for next year.”

Karen McTier, executive vice president of domestic licensing and worldwide marketing for Warner Bros. Consumer Products, says: “The entire team at WBCP could not be happier with this year’s show. Traffic and attendance were non-stop at the Warner Bros.’ booth, including both U.S. and international licensees and partners.”

“Licensing International Expo completely surpassed our best expectations this year,” says Tom Keefer, senior vice president of global licensing for BBC Worldwide. “Having the licensing community together in one place 24/7 for three days was a great advantage, allowing us to carry out several immersive and targeted marketing opportunities. We consider Licensing International Expo the cornerstone of our trade marketing strategy and already look forward to next year.”

According to Crawford, the show’s media coverage was strong in trade, business and consumer press. For the first time, the expo broadcasted live interviews from the show floor, as well as footage from around the event from the Licensing International Expo’s media stream center.

Licensing International Expo 2011, the world’s premier marketplace for the $191 billion licensing industry, will take place June 14 to 16 at the Mandalay Bay Convention Center in Las Vegas. For more information, visit www.licensingexpo.com.

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