PEOPLE TECHNOLOGY CONTENT CONSUMPTION The CTAM Summit focuses on innovative ways to strengthen the business relationship among increasingly promiscuous consumers and how they’re accessing their content
The digital place-based industry’s signature annual event is an opportunity to join 500 agencies, brand marketers, networks and research/technology partners at the only conference specifically devoted to this fast growing medium.
- Case studies from leading brands
- Brand marketers’ POV on digital place-based
- Leveraging social & mobile technology to deepenconsumer engagement
- Keynote by COO of SapientNitro
- Latest advances in research
Plus, Media Lab, filled with an all-star line-up of networks and suppliers showcasing the latest ad/marketing solutions.
Our roster of speakers and panels will get to the heart of how our industry is
adapting to the new media landscape and
its cross-platform realities. We’ll be examining how this impacts the entire
advertising ecosystem from media, advertiser and agency perspectives to the
vendors that are measuring these platforms.
We anticipate this to be a well-attended event, full of old friends and
colleagues, new colleagues, networking opportunities and content that will
bring everyone together.
Our early bird rate is only good through mid-September so act now to reserve
you seat at the premier media research event in the Midwest! As usual, members
get a great discount, so make sure your membership is up to date.
Early Bird Rate (Save $50 when registering before September 15th):
Members: $300 | Non-Members: $350
4,000 Marketers. 3 Days. 1 Inspirational Event.
At ExactTarget, we believe each individual has the power to Inspire the Future. Through more than 40 breakout sessions, we’ll explore how inspiration comes to life—fueling creativity, improving communities, and building businesses—sparking innovation for years to come.
Join us for Connections 2012, the world’s largest gathering of interactive marketers.
the country. The synergies between an emerging digital realm and the
established marketing center in the Big Apple are countless, and this Fall
TALK NYC will present Tech Madison Avenue, an event designed to explore the
potential for collaboration.
A community of influencers, executives, and entrepreneurs in technology,
marketing, media, and entertainment will meet at the Crosby Street Hotel in
Soho on October 17th to discuss the growing intersections among their
industries. Speakers will share expertise in mobile, social, and video and
investigate how partnerships between brands and technology companies are
The atmosphere will be welcoming and approachable, fostering conversations
between traditional marketing companies and emerging media and tech
start-ups that are changing how consumers interact across digital platforms.
For registration details and updates on special guests, visit
http://www.talkforumnyc.com/ and follow @TALKNYC on Twitter.
The internet and social media provide a powerful platform for consumer’s voices to be heard. Brands are shifting their marketing and service approach from reacting to engaging people who impact how others think and behave. This summit will demonstrate how leading brands engage influencers to accomplish marketing, communications, and service objectives.
We will answer the following questions:
- How do you identify influencers specifically for your market?
- What are the best practices for building relationships with influencers?
- Why is content marketing and distribution key to engaging influencers?
- What are the compliance issues associated with influencer marketing?
- How do your inspire and reward influencers effectively and appropriately?
- What is the opportunity and role of visual social media platforms such as Instagram and Pinterest?
- What are the best tools and technologies for Influencer Relationship Marketing (IRM)?
- How are leading brands measuring and monitoring their IRM programs?
Greg Shove, Founder and CEO, SocialChorus
PR Newswire; SocialChorus; SEMPO
TREND SCHOOL IS IMMERSIVE, INTIMATE, AND INTERACTIVE…AND IT WILL TRANSFORM YOU.
Thousands of executives have gained the awareness and vision necessary to connect with young consumers by attending Trend School. Part grad class, part mini-conference, part networking event, Trend School takes you beyond what’s happening with young consumers by delving into why they do what they do. Comprehensive Cassandra Report presentations. Pervasive macro trends. Amazing guest speakers. Product samples. Taste tests. Tech demos. Ideation exercises. Cool music. Hot videos. Gen Y consumer panels. It’s all there, in one intense day.
Social Media & PR – New York Training
An Introduction to Online PR and Social Media Marketing
One of our most popular one-day courses – you’ll be able to evaluate your current approach to social media, reputation management and online PR and plan and implement your ideal strategy. The workshop comprises a unique mixture of trainer led presentations, practical exercises, group and individual discussions.
You’ll be able to plan and implement your ideal strategy using user-generated content, including monitoring positive and negative brand perception through tools such as Facebook, Twitter and G+, and increasing brand engagement.
What You Will Learn:
• Examples of good/bad use of social media & online PR
• Planning online PR and social media
• Objectives and metrics
• Research and mapping
• Tools, tactics, targets and teams
• Developing a strategy
• Online reputation management
IAB Office – 8th Floor at the Ad Lab
116 E. 27th Street
New York, NY 10016
(Members $10, Non-Members $50)
Come meet and learn from some of the top digital analytics practitioners in the US at the second annual Philadelphia DAA Symposium. The symposium is a half-day seminar investigating the next generation of digital analytics optimization techniques and technology. Attendees will walk away with insights into emerging technologies and non-traditional digital measurement solutions, tips on developing digital analytics talent, and world-class measurement and optimization techniques.
Registration for DAA members is at the discounted price of $10, while non-members can register for $50. This is a great time to join the Association and avail yourself of this and many other opportunities that the DAA brings your way.
President, CEO and Founder
Horizon Media, Inc.
President, Station Operations
FOX Television Stations, Inc.
Cox Media Group
Accepted by President Doug Franklin
Accepted by President & CEO Tom Rogers and Lead Director Tom Wolzien