Media Buying Academy’s 4.5 day Boot Camp is the only “hands-on,” “this-is-how-you-do-it” media buying training course. 4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more. This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding. Our senior instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why’s, how-to’s and war stories based on their many successful years of media buying and planning experience. Each day’s class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more. Students tell us their workbooks are their “bibles for media buying.” Eighteen years of teaching media buying tells us this class is perfect for advertising agency personnel, marketing directors, business owners who advertise, media sales people, and graphic arts studios whose clients are asking them to place media for them. Classes are small by design and seating is limited. Don’t miss this class! Call now at 1-800-622-2893 or visit our website for more detailed information or a registration form at www.mediabuyingacademy.com. For questions, please contact Lee Morrow at email@example.com.
Contact: Lee Morrow, Media Buying Academy, 410-756-1842, firstname.lastname@example.org
Predictive Analytics World Toronto is unique as it is the only conference in Canada that offers a unique perspective on analytics where both technical and business knowledge are integrated towards solving real-life business problems.
Hilton San Francisco Union Square – 333 O’Farrell Street, San Francisco , California
After a sold-out event in New York City, OMMA RTB will head to San Francisco and focus on all components of the programmatic buying phenomenon & marketplace. The event will feature in-depth panels, keynotes and case studies as we seek to cover the many corners of this emerging phenomenon – DSPs, exchanges, trading desks & sell-side platforms, bringing to light best practices and challenges media buyers face in employing these tools. Attendees will include interactive media buyers, planners, and senior ad agency execs, publishers, brand managers, researchers, analysts and technology solutions providers.
BIA/Kelsey’s Leading in Local conferences are the definitive events on local digital advertising and marketing. Leading in Local: The National Impact will zero in on how local has evolved as an important channel, not only for small businesses, but for national players who are targeting locally. The conference will look closely at how national’s local play is having an impact on all organizations with a vested interest in the interactive local media space, including media companies/publishers, search engines, national brands, agencies, local marketing solution providers, digital marketing technology developers, and local and SMB advertisers.
Discover the latest trends in entertainment and branded marketing, what’s evolving in cross platform and transmedia storytelling and content creation, and find out about the latest emerging media technologies at the TransVergence Summit, LA, March 19-20, 2013, at the W Hollywood.
290 Congress Street, 7th Floor, Fenway Park Room, Boston , Massachusetts
Please register on the event website by March 17th to receive a discounted rate of $175 with promo code DD.
EVENT SUMMARY: Consumers and professionals are increasingly using social media and their mobile devices for financial information, payments, and to perform transactions. This conference will demonstrate the best case studies of how major financial brands are connecting with consumers and professionals through mobile and social communications.
ATTENDEE PROFILE: 100 senior marketing, communications, compliance, and technology professionals from the financial services industry
WHEN: Tuesday, March 19, 2013; 1:30 p.m. – 6:00 p.m. EST
WHERE: Communispace; 290 Congress Street, 7th Floor, Fenway Park Room; Boston, MA 02210
Jennifer Dowd, Marketing Manager, Global Retail Marketing Department, MFS Investment Management
Michael Pranikoff, Global Director, Emerging Media, PR Newswire Association LLC
Jennifer Spencer, Digital Communications & Community Manager, PerkStreet Financial
This 3 ½ day program is designed to strengthen your knowledge and grasp of marketing research fundamentals. Leading experts from industry and academe will share their knowledge and experience in designing, implementing, interpreting, and reporting quality marketing research.
Attendees will have ample opportunity to exchange views and experiences with each other and faculty members in the state of the art classroom facilities at the Terry College Atlanta Executive Education Center located in the Buckhead area of Atlanta. Instructors for the school all have extensive marketing research knowledge and experience, as well as significant experience in developing and presenting executive education. These individuals will help you improve your skills and enhance your ability to understand, use, and manage marketing research.
Tuesday, March 19, 2013 – Wednesday, March 20, 2013
The conference will address the problems marketers and their partners will be facing as the Obama Administration, Congress, federal and state regulators, state attorneys general, the courts and others take aim on critical issues in today’s marketplace. You’ll hear and learn from the top regulators, lawyers and business leaders as they address – and debate – key issues of advertising law and public policy.
Take your online marketing to the next level in 2013 at BtoB’s Digital Edge Live – a full-day conference loaded with top-notch insights and real benchmarks for driving digital response and revenue. With a focus on social media, content marketing, lead generation and mobile marketing, you will spend the day learning from marketing innovators and make the connection from their expertise to your business’ success: more engagement, more leads and ultimately more revenue.
Wednesday, March 20, 2013 – Thursday, March 21, 2013
Big Data is past the hype-cycle – it’s time to get to work. At Structure:Data you’ll learn how to make the most of the data revolution. Hear how companies are planning for the future, building DaaP, improving management and infrastructure, and using human intelligence to improve and scale machine learning.
The Women’s Leadership Forum celebrates the power of women in 2013 and honors the ‘Women We Admire’. These are women from all generations and walks of life who have inspired us. The ‘Women We Admire’ have broken through the glass ceiling and helped others to follow more easily. They are women who just get it done -from innovative ideas that build businesses and burnish brands to powerful initiatives that have the ability to change lives. These women are the change agents in our world, the next generation of leaders, the women who forged ahead in male-dominated industries, and they all have have stories behind their accomplishments that will motivate and inspire.
Speakers Include: Martha Coakley, Massachusetts Attorney General Judy Smith, Crisis Management Expert Heather Knight, Social Roboticist Brooke Loughrin, US Youth Delegate to the UN Nicole Freedman, Former Olympic Cyclist
More speakers coming soon!
This 4-module program (each a half-day, for which you can sign up individually) for advertisers, ad agencies, media sales reps and media agencies is designed to teach the fundamentals of the media planning and buying process. Basic terms & concepts are covered, with work sessions putting them to practical use. Each major medium is covered in depth, including how each medium is used, its value to the advertiser, the problems facing each medium and the potential impact upon the advertiser’s message. Participants next learn how an advertiser translates their marketing goals into media solutions and finally, how media is selected & purchased.